TRŪ Chocolate® is a dark chocolate unrivaled
in taste, quality, healthfulness and value.
At the 2017 Sweets and Snack Expo in Chicago May 23-25, our long-held belief that TRU Chocolate is a game changer category was validated. Since our beginning back in 2009, our goal has been to create the Healthiest Snacks in The World, snacks that could impact people’s lives. To do this, we needed products that not only tasted great, but were truly beneficial to every human being including the 50% of the population that either has diabetes or diabetic tendencies. The first requirement, especially for diabetics, was the products could not contain sugar. To meet the growing trend, the products needed to be gluten free, vegan, kosher, and non-GMO. On top of that, we created the chocolate with the finest Fair Trade organic cocoa and we sweetened it with the finest natural xylitol. Our validation came at the Sweets and Snack Expo when our dark chocolate covered almonds were selected as one of the top five hottest trending items of the show, and thus will be featured in the July/August issue of Candy and Snack TODAY magazine which reaches more than 12,000 important candy and snack buyers.
TRU Chocolate with its four unique products is at the precipice of greatness, but to take the next step requires a superb and experienced management team. Our founder John Cappadona has put together an exceptional management team. Leading us in the CEO capacity is Michael F. Gilmore who in his more than 40 years of industry experience became known for creating the premium chocolate category in the modern trade channels of the industry with the introduction of the Ferrero Rocher brand and is a well-known and respected pillar in the industry. The sales team is led by Bob Bergwall who has 30 years of industry experience in the natural foods market working with brokers, chains and retail stores. On the financial side, we have CFO David Dahn, CPA MST, with 28 years of wide ranging experience as a founder, CEO, CFO, International and Domestic Tax Manager, and Tax Consultant including mergers and acquisitions. For manufacturing and quality control, we have Todd Ruff who has 27 years of experience in all aspects of what it takes to produce a dark chocolate product like TRU Chocolate, having been a CEO/COO of a chocolate company for five years and also having been a Plant Manager, a Director of Operations and a Senior Process Engineer.
Why is our chocolate so good for everyone? It starts by using only “all of the Good and none of the Bad” within our ingredient list. We know everyone loves chocolate and that pure cocoa has many nutritional benefits with over 200 minerals and phytonutrients, but not all chocolates are created equal because of what is added. We add no fillers, waxes or preservatives. We are one of the few who use organic cocoa, and it is important to know that for every 100 pounds of cocoa produced in the world, only one-half pound is organic! For the sweetener, sugar is not the answer because of its negative health benefits, so after looking at our options, only one sweeter would be worthy to be in our formulation: Xylitol, a sugar alcohol that our bodies naturally produce each day and gives the chocolate a great taste. Also, after extensive research on natural herbs that have been used for centuries, we decided to add several to the mix, very selectively using only the purest available such as Momordica Charantia, an herb that has shown potential to aiding in balancing blood sugars. There you have it, a game changer in the confectionery world with a phenomenal management team. Hence, we are proud of our name, TRU CHOCOLATE, because that’s what it is.